Late last year Google purchased the photography plugin developer Nik Software. This was clearly a grab for the popular Snapseed mobile apps, and left photographers wondering what was going to happen to the Nik plugins. There hasn’t been any news until today where Google has released the Nik Collection with a new lower price and a free upgrade for anyone who purchased the plugins in the past.
I don’t believe there has been any updates to the software, just a re-branding going into effect.
The new price is $149 for the bundle, which is quite a discount as I believe the previous pricing started at around $300. Google says current users will receive an e-mail in the coming days with upgrade information.
Snapseed started on iOS and became one of the most popular apps for image editing and filter effects. Not too long ago Google purchased Nik Software, the developers of Snapseed and other photography plugins, so we were expecting Snapseed to makes its way to Android.
- Easily adjust your photos with a single tap using Auto Correct
- Tweak your photo to perfection with Tune Image
- Use Selective Adjust to enhance specific objects or areas in your photos
- Experiment with fun & innovative filters like Drama, Vintage, Grunge, and Tilt-Shift
- Add Image Borders for a finishing touch
- Share your creations via Google+, email, and any other service you have installed.
Along with its arrival on Android, the iOS version was also updated to v1.5 and best of all, was made free.
Grab Snapseed for free on Google Play.
Snapseed for Android
Google has acquired Nik Software, the developers of the popular photo app Snapseed and various other photography related applications such as HDR Efex and Color Efex Pro 4.
”We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.”
Source: Nik Software
As photography is a hobby of mine, I use Nik Software plugins all the time in Lightroom and they are some of the best around, especially in HDR processing. When you hear a company like Google has acquired another company you usually think that’s the end for some of their products. Google obviously wants Snapseed, but many photographers on Google+ today expressed concern over what will happen to other products that Nik Software develops.
I too voiced my concern and received a reply from Vic Gundotra, Senior VP at Google.
I was surprised he commented and I appreciate the response which is definitely reassuring to customers and fans of Nik Software.
Nik Software are the developers of some fantastic image processing applications, and today they have released a new version of HDR Efex Pro. This app which is a plugin for Adobe Photoshop, Lightroom, and Apple Aperture gives photographers a new tool in processing image with high dynamic range.
New in HDR Efex Pro 2:
- NEW: Improved Tone Mapping Engine
- UPDATED: Interface, Interaction, and Workflow
- NEW: Depth Control
- NEW: Full GPU Processing and Multi-Core Optimization
- UPDATED: Ghost Reduction -
- NEW: Chromatic Aberration Reduction
- NEW: Graduated Neutral Density Control
- NEW: Full White Balance Control
- NEW: History Browser
HDR Efex Pro 2 is available now for $99.95 and previous customers can upgrade for $49.95. A free trial is also available.
Snapseed is a very popular app for the Mac and iPad, and I was both surprised and excited to see they released a Windows version today. I recently said it was a shame that apps like this haven’t made it to the PC, but I’m always glad to be proven wrong in cases like this.
- Grunge—Explore styles and textures without limits and give photos a totally unique look
- Drama—Add custom effects to a photo which range from subtle enhancements of textures to wildly creative and artistic effects
- Vintage—Nine unique nostalgic films, plus controls like saturation, textures and vignettes make any photo look like a vintage color film photo from the 50’s, 60’s or 70’s
- Frames—Add unique borders to photos by choosing styles and textures
- Black and White—Give photos a classic look with this darkroom-inspired filter.
- Select styles, grain, vignettes, and more for a perfectly nostalgic look
- Sharing—Share photos on Facebook and Flickr, email photos, and print them on your home printer
“Anyone can create amazing photos with Snapseed by using its innovative filters and tools, including the company’s revolutionary U Point technology which enables precise, selective enhancements to be made to any area of a photo. Snapseed is fast and powerful, combining filters, textures, and other enhancements, in real-time. One-click adjustments quickly and automatically improve photos. Filters like Grunge, Vintage, Tilt & Shift, and Drama give photos a new look.”
Snapseed is available for $19.99.